Oakes first came across tilia Phoenix in a YouTube video, and he was very much a sceptic. “I thought this has to be bogus. There’s no way this program works this fast,” says Oakes. Shortly into the first demo from Tilia Labs, he became a believer. “Tilia Phoenix blew us away. You could throw all these different files, stocks, quantities at the program, and within seconds it gave us hundreds, thousands of layout options.”
Immediately, Oakes realized that tilia Phoenix could open up avenues that he hadn’t even considered. They could run wide format, small format and dye sublimation through the same program, replacing multiple pieces of software and manual processes. Citicom now uses tilia Phoenix as an umbrella solution for impositioning. It’s used for all formats, from signs to business cards. On a single sheet, Citicom can gang up multiple jobs. “We’ve been able to see the number of jobs jump, because it’s not taking any extra time to produce them,” says Oakes.
The simplicity of tilia Phoenix was noticeable immediately after implementation, with Citicom running jobs within the first day of installation, before they’d even completed training. “It worked right out of the box,” says Oakes. “It was an instant improvement in production. Instant gratification.” This simplicity meant that to service the increased number of print jobs, Citicom could hire lower-skilled operators rather than experienced pre-press operators.
And when Citicom’s retail client next sent a large job through, the results were spectacular. The pre-press process which used to take close to two days, took Citicom 15 minutes — five to ten minutes of which was exporting the files.